OUR STORY
Better Snacks Started with Our Family
In 2011, we were new parents looking for simple, nutritious snacks we could feel good about sharing with our child. We wanted real food without added sugar, artificial ingredients or allergen worries—something safe to pack in a school lunch.
Those snacks were harder to find and more expensive than they should have been. So we decided to make them ourselves.
Starting with the Fruit
We kept the idea as simple as the snack we were looking for: real fruit, freeze-dried until it’s light and crisp, with nothing added. Depending on the flavor, the ingredient list is one fruit or a few. We made them free from the Top 12 allergens, so they could go anywhere our child did—school included.
We’re an outdoors family, so they had to travel well, too. No refrigeration, nothing to bruise, and light enough to toss in a backpack on the way to the trail.
Better for Everyone
Along the way, we learned how many families in our own community were going without good food, and how often the affordable options were the least nutritious ones. That didn’t sit right with us.
So from the beginning, we’ve partnered with local food pantries and worked to get our snacks into discount stores, where better food isn’t a specialty purchase. We call it our Better-for-Everyone Mission. Since then, we’ve donated hundreds of thousands of bags through food banks and nonprofits across the country, and we still do every year.
Fifteen Years Later
More families found us than we ever expected. The collection has grown to familiar favorites, berries, tropical fruit, blends and sour flavors, sold online and on store shelves across the country.
A lot has changed. What hasn’t: we’re still family-owned, still making the decisions, and still holding every bag to the same standards we set for our own kid.
A Note from Scott
When we started Nature’s Turn, we didn't want to make food more complicated. We wanted the kind of snack we were looking for as parents—something simple, made from real food and easy to bring along.
Fifteen years later, it still means a lot when someone tells us that Fruit Crisps have become a lunchbox favorite, a travel essential or the snack their family always keeps nearby.
Thank you for supporting our family business and allowing Nature’s Turn to become a small part of your family’s day.
Scott
Co-Founder, Nature’s Turn
Have a question? Reach out—there’s a good chance I’ll answer it myself.
